Karishma Kapoor signs as Rasna brand ambassadress
Rasna ties up Karishma Kapoor to promote the brand. Prahlad Kakkar to direct the commercial. The group is focussing on the mass appeal of the actress.
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Published: Mar 15, 2004 3:06 PM | 1 min read
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It’s time for a fresh sip, guys. Rasna is doing up with an all-new brand promotion campaign, roping in the Bollywood beauty Karishma Kapoor.
Karisma has recently signed a deal with the soft drink concentrate major to endorse the brand as an ambassadress. The silver screen icon would soon be featured in Rasna's new campaign. Ad-film maker Prahlad Kakkar would be directing the commercial.
Referring to the brand icon, Piruz Khambatta, Chairman and Managing Director, Rasna, said: “Karisma is a mass icon, admired in every corner of the country and she has achieved this through sheer hard work and dedication to quality.”
Addressing a conference of newsmen, Karishma said, “It's great to be officially endorsing a brand that I have unofficially promoted all these years.”
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