JK Tyre returns with yet another heartwarming tale celebrating bond of love #LetsRide

The one-and-a-half-minute digital film, titled #LetsRide, portrays a father-son’s beautiful bonding

e4m by exchange4media Staff
Updated: Dec 21, 2018 9:00 AM

Taking its thought of celebrating relationships a step further, JK Tyres has now rolled out a one-and-a-half-minute digital film titled #LetsRide, portraying a father-son’s beautiful bonding.
The father shown in the video is a single parent who has played the role of both father and mother for his son raising the child to be what he is today. The film narrates the story of a well-settled man who is staying away from his father due to work commitments. When the father, who has come to visit his son, insists on returning to his hometown, the son requests him to stay back as he misses his care and company.

From missing the dosa cooked by his father to reminiscing his school days when he was the only kid who would get picked up by his super-cool dad on a bike, the son gets nostalgic as his father continuously questions him about his return ticket. Finally, he finds him a purpose to stay and gifts his dad a bike.

The conversation, a sweet banter between the duo, keeps us glued throughout, and the heartwarming nature of the video is a result of not-so-conventional thinking. It goes on to narrate the tale of a father-son bonding where both have missed each other’s company and finally decide on riding together with JK Tyres to strengthen the bond between them. The video has garnered 888k views on Youtube so far and is already a hit!

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