Jagran presents e4m Conclave: Stage set for Initiative’s Marc Bresseel

Initiative’s Prez will speak on how digital delivers for those who invest intelligently

e4m by exchange4media Staff
Updated: Sep 26, 2012 8:21 PM
Jagran presents e4m Conclave: Stage set for Initiative’s Marc Bresseel

The exchange4media Conclave, presented by Jagran, is set to bring some of the most renowned names globally, and from the Indian media and advertising industry, to present views on the progress of technology, data and the likes, and the impact that this has on marketers, media and on the communication business in India.

Amongst one of the global lead speakers is Marc Bresseel, Initiative Worldwide’s newly appointed President for the G-14 markets. Bresseel is responsible for driving business growth across the agency’s major growth markets including India, France, Germany, Ireland, Italy, Netherlands, Russia, Spain, UK, Belgium, Australia, China, Brazil and Mexico. Based in Initiative's London office, Bresseel works directly with the leaders of all the markets in the cluster to drive the network's performance-led communications product and to deliver business results for clients, as well as with the network's various function leads – both at a cluster and worldwide level – to help G14 markets enhance their services to clients across digital, insight, strategy, planning and trading.

As a member of Initiative's Worldwide Leadership Team, Bresseel also works alongside the other worldwide leaders to further develop Initiative as a leading global communications network. Bresseel joined from Microsoft Advertising where he was Vice-President, Global Marketing, responsible for leading the company's brand strategy and providing industry-leading marketing support to ad sales forces around the world. Prior to this, he was Vice-President Global Agencies at Microsoft Advertising, and before that he was General Manager, Sales and Marketing, Microsoft Advertising EMEA, where he led the region to growth levels double that of the rest of the market.

At the exchange4media Conclave, Bresseel will focus on the growth of digital media, and share global examples of how the medium is delivering results for those who have intelligently invested and approached it.

The exchange4media Group organises its flagship event exchange4media Conclave every year, as an attempt to bring industry stakeholders – corporates, media service brands and media owners – on the same platform to discuss the changing global communication industry, with specific focus on India.

Taking off from the event last year, where the discussions focussed on ‘Reshaping Media Priorities for the New Marketing Era’, the theme of the event this year is Marketing 3.0: As data, technology and consumer insights take charge...

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