Jacqueline Fernandez to be the face of Lotus WhiteGlow DD Crème

The brand has plans to rope in regional celebrities and influencers

e4m by exchange4media Staff
Updated: Feb 17, 2020 12:24 PM
Jacqueline Fernandez

Lotus Herbals has roped in actor and Miss Universe, Sri Lanka, Jacqueline Fernandez as its brand ambassador for its WhiteGlow DD Creme campaign.

The brand also has plans of roping in regional celebrities and influencers to make the campaign more impactful. The campaign will be launched on national, regional TV channels and top OTT platforms.

While the focus will be on social media before the actual TVC launch, Lotus WhiteGlow DD Crème will be launched through a TVC starring Jacqueline. In the post-launch phase the brand is looking to collaborate with small screen celebrities.

Nitin Passi, Joint Managing Director, Lotus Herbals, says: “We are excited about the launch of WhiteGlow DD Creme which is a new addition to our range of quality skincare products. This unique product is a perfect blend of skincare and makeup. I am confident that this innovative DD Creme will be an instant hit with the younger consumers who love being photo ready for selfies.”

Talking about the new campaign, Jacqueline says: “As an actress I must look photo-ready all the time, but as a person I would rather avoid heavy makeup. And this is where the new WhiteGlow DD Crème comes handy. It doesn’t just give the desired photo-ready radiance in no time, but also defends my skin against everyday damage."

Jacqueline will appear in multimedia campaigns spanning Digital, TV, Print, Social Media and OTT platforms. The brand will run a new TVC with Jacqueline on GEC channels, mega properties, regional and news channels. It will be supported by a new Print ad that will be placed across national magazines. The campaign will run on all Lotus Herbals social platforms and for the first time Lotus will post the TVCs on their YouTube page as well. Massive bloggers activity and giveaway contest will be hosted to create the maximum engagement.

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