ITC Engage ropes in actors Kartik Aaryan & Tara Sutaria as brand ambassadors
The campaign has been conceptualised by Wunderman Thompson
ITC’s leading fragrance brand, Engage, announces the launch of its new range of 'Inseparable' fragrances with Bollywood heartthrob Kartik Aaryan and Bollywood sensation Tara Sutaria. Engage celebrates romance in its true spirit which is magnetic, charming, enigmatic and playful. Kartik and Tara embody the brand persona of Engage and its positioning of playful romance.
Engage launches a new set of fragrances to augment the deodorant range with Intrigue and Spirit for Him and Her. Engage Intrigue for him and her is a melange of warm, seductive and sweet notes and Engage Spirit for him and her is an enticing combination of energetic, fresh and happy notes.
Kartik and Tara as Engage’s first brand ambassadors bring to life a magical irresistible moment of love and desire. The film is playful and weaves in the tease yet the passionate chemistry of young love. The narrative builds on the feeling of being inseparable in love which makes even bidding a simple goodbye very difficult. Fragrances are an intimate aspect of romance and moments that leave an indelible memory. The TVC subtly threads in the lingering fragrances at the core of its story.
Speaking of the new launch, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, says, “ITC Engage, since its inception, has grown to become one of the most loved fragrance brands in the country. The brand has kept pace with the evolving needs of the consumers with its range of innovative offerings and experiences. Kartik Aaryan and Tara Sutaria embody the core brand value of Engage and we are happy to have them on board.”
Commenting on the new offering and partnership, Kartik Aaryan echoed the essence of the new range said, “If you had to describe me in two words, passionate and playfully romantic will top the list. Engage is an interesting fragrance brand not only for its fragrance choices but also is the only brand that makes and launches fragrances for men and women together. It is exciting and I am extremely happy to be a part of the Engage family!”
Tara Sutaria mirrors her co-partners thoughts and comments on the occasion, “For me personally, fragrances are an extremely important aspect of my routine. Also, fragrances are reminiscent of cherished moments, people and many more memories that a whiff triggers. Engage is one brand that is not only known for its innovations and fragrances, but also for its spirited, equal and playful proposition of romance. I am elated to be a part of Engage!”
Tista Sen, Regional Creative Director, Wunderman Thompson comments on the TVC, “Goodbyes are tough when love and a new fragrance linger on...this new spot captures what is truly the essence of a couple who are at the end of an evening out but make the moment of goodbye another expression that captures what being inseparable in love is all about. Moody and distinctive with a fresh appeal the couple Kartik and Tara embody the playful chemistry which brand Engage is synonymous with. The poignant track adds another dimension and hits the sweet spot in this new launch of Engage Deo.”
Engage Inseparable range is available for Men and Women and comes in 4 new fresh fragrances - Engage Intrigue Man, Engage Intrigue Woman, Engage Spirit Man and Engage Spirit Woman.
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