Isobar, a Dentsu Aegis Network digital agency, has won the digital mandate of Bira 91. Exchange4media has reliably learnt that the craft beer brand has indeed signed on Isobar following a multi-agency pitch.
The account will be handled by the agency's Delhi office.
Bira 91 is a three-year old craft beer brand launched by Ankur Jain as an alternative to international brews.
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