Hyundai’s #SwachhCan film promotes cleaner roads

The film talks about Swachh Can, a portable bin that has been introduced in all Hyundai cars under the ‘Swachh Move’ CSR Pillar.

e4m by exchange4media Staff
Updated: Nov 10, 2018 10:05 AM

Hyundai Motor India Ltd. has released a new film promoting clean roads for cleaner India. The film encourages car users to keep the roads clean and use responsible waste disposal ways such as Swachh Can which comes as a standard fitment in all Hyundai cars.


Commenting on the release of the new film, YK Koo, MD& CEO, Hyundai Motor India Ltd., said, “As a responsible manufacturer and in-line with the nationwide Clean India movement, our new film aims to promote and encourage responsible behaviour towards non-littering on the roads. Under our CSR Pillar, Swachh Move - ‘Swachh Can’, is an innovative activation playing a significant role in spreading awareness towards keeping the Indian roads clean. This festive season, we persuade all car users to be responsible citizens contributing towards the Clean India initiative.”


Swachh Can, a portable bin has been introduced in all Hyundai cars under the ‘Swachh Move’ CSR Pillar for India. Since March 01, 2018, all Hyundai cars come with factory-fitted Swachh Can.

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