HPL Electric switches on power play with Delhi Capitals

The ‘Karo Powerplay On’ campaign is ideated and executed by Milestone Dentsu, the integrated full-service communications agency from Dentsu Aegis Network

by exchange4media Staff
Published - Apr 21, 2019 6:00 PM Updated: Apr 21, 2019 6:00 PM
HPL Electric

HPL Electric & Power Ltd., an established electric equipment manufacturing company, launched a new advertising campaign titled – ‘Karo Powerplay On’. 

The advertisement features Shikhar Dhawan, Rishabh Pant and Prithvi Shaw of Delhi Capitals and highlights the superior features that HPL products share with these cricketers such as outstanding and powerful performance with high reliability.  

The advertisement features declarative statements about LED light bulbs that are designed for optimum light output and savings in power, just like the powerful performance of Delhi Captals Team. The statements are accompanied by the text ‘Karo Powerplay On’ that symbolises powerful, youthful, fantastic performance of cricketers as well as HPL’s products. As the advertisement unfolds, their perspectives converge in agreement, reinforcing the ‘Karo Powerplay On’ message. 

Talking about the partnership, Gautam Seth, Joint Managing Director, HPL Electric & Power Ltd said, “Our association with the Indian Premier League comes naturally. While IPL is known for its aggressive power play on the field, HPL Electric, with its wide range of world-class electrical products, promises equally effective power performance at home. We believe our partnership with the Delhi Capitals team will help us reach out to millions of Indian customers, who breathe and live cricket, in a powerful yet memorable way.”

The ‘Karo Powerplay On’ campaign is ideated and executed by Milestone Dentsu, the integrated full-service communications agency from Dentsu Aegis Network. Commenting on the campaign, Ujjwal Anand, Country Head, Milestone Dentsu said ‘Delhi Capitals is a new team that is all charged up to take this year’s IPL by storm. Thanks to their undying exuberance, we expect to see some remarkable power play on the field. We thought of associating this spirit of performance with HPL Electric, a name synonymous with reliable power play at home (pun intended). And hence the campaign, Karo Powerplay On. It was great working with the Delhi Capitals team who took the campaign to a high with their dynamism and excitement.’ 

HPL Electric has strengthen its presence in India with its association with Delhi Capitals as their official LED & Switchgear partner, this IPL season. With this new association, the brand aims to leverage the popularity of the players and their gaming prowess to further its visibility amidst the wider consumer base.

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