GroupM India launches Y-Co to leverage talent of youth

The agency network has created a youth exec committee of 14 star performers in their 20s from across all its agencies that will complement the senior leadership

e4m by exchange4media Staff
Updated: Mar 18, 2013 7:10 PM
GroupM India launches Y-Co to leverage talent of youth

GroupM has launched of a unique initiative aimed at leveraging the talent of its younger executives. The agency network has nominated a committee of 14 individuals from across all its agencies and specialist units to a youth executive committee called Y-Co.

All the individuals nominated to Y-Co are star performers in their 20s. They are social actors with skills and capacities to bring about constructive resolutions to their own problems. The Y-Co will help GroupM India drive its strategic agenda forward with creative, youthful ideas and initiatives. It will complement the Executive Committee (senior leadership team) and work like a mini EXCO.

CVL Srinivas, CEO, GroupM South Asia said, “In a dynamic and digitally charged industry like ours, youngsters have a much better grip of what is going on. We felt it was time we gave them a platform for full and effective participation in decision-making. Implicit in this commitment is an acknowledgement that young people are part of the solution and catalysts of change.”

Y-Co was formally launched by Dominic Proctor, President, GroupM Global during his recent visit to India.

Sonali Vaidya, Talent Head, GroupM said, “We have a great talent pool of high performers amongst our younger staff. We plan to give them all a chance to be a part of Y-Co by rotating membership. We hope to build a better connect between the seniors and juniors of the organisation through this initiative.”

GroupM has launched several innovative initiatives in the talent space in the past. Its training programme Aspire launched many years ago has evolved into a best-in-class product.

Naina Shewakramani, one of the Y-Co members said after being nominated, “I feel empowered that my ideas for making GroupM a better place might now be actualised. I feel fortunate that I was nominated amongst all others. This opportunity also gives me assurance that I am on the right path of choosing a career with GroupM.”

GroupM India was awarded the 2nd Best Employer Brand of India for 2012 at Employer Branding Awards.

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