Group M bags Rs 13-cr Boots Piramal Healthcare account

A Group M agency has bagged the Rs 13-crore Boots Piramal Healthcare account, beating the existing agency McCann. Group M to handle brands like Strepsils, Ultra Clearasil, Icy and Sweetex.

e4m by exchange4media Staff
Published: Mar 8, 2004 6:21 PM  | 1 min read
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Group M bags Rs 13-cr Boots Piramal Healthcare account
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The week-long fray to win the Boots Piramal Healthcare account comes to an end as a Group M agency finally romps home with the assignment beating McCann. Till date, McCann was handling the Rs 13-crore account.

Boots Piramal, a 51:49 joint venture between the UK-based Boots Healthcare International and Nicholas Piramal India Ltd, offers an array of well-known brands like Strepsils, Ultra Clearasil, Icy and Sweetex. The company called the media pitch a few weeks back.

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Published On: Mar 8, 2004 6:21 PM 
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