Goafest 2016: Media and Publisher Abbys-- Nominees Speak

Presented by the Advertising Club and AAAI the Goafest ABBYs 2016 will once again see the entire advertising and marketing fraternity come together

e4m by Simran Sabherwal
Published: Apr 7, 2016 8:07 AM  | 4 min read
Goafest 2016: Media and Publisher Abbys-- Nominees Speak

The Goafest Abbys 2016, the highly coveted advertising awards that recognize the best in advertising, communication and marketing is all set to begin today. Presented by the Advertising Club and AAAI the Goafest Abbys 2016 will once again see the entire advertising and marketing fraternity come together.

We spoke to the nominees who have been shortlisted for the Media & Publisher Abbys this year about their thoughts on the nomination and here is what they had to say:

Mitrajit Bhattacharya, President and Publisher, Chitralekha Group

We have four shortlists for the Best Magazine Covers at the Abbys this year, The Rise of Hindu Fundamentalism, The Dangerous Game of Ghar Wapsi, The Ivory Terrorism Link and The Old Age Neglect. I am proud of all of them. While the first two covers deal with contentious political issues, the third one is on funding of global terrorism, while the fourth is a classic Chitralekha social story highlighting genuine fault-lines in our society today. Photographs, graphics, headlines, use of colours and symbols – all combine to make a winning cover.

Nominated for: Publisher Abby

Basant Rathore, Sr VP – Strategy, Brand & Business Development, Jagran Prakashan Ltd

Our brand vision is to shift the collective consciousness of people and transform lives to create a better world and a better future… because an awakened individual goes beyond the barriers of his own mind and lives life in a larger context. This thought underlines the core of all consumer engagement programmes undertaken by Dainik Jagran. Our brand promise reflects in our product experience. Awards are a good way of benchmarking ourselves with the very best. It’s great motivation for the team.

Nominated for: Publisher Abby

Shripad Kulkarni, Managing Director, India, Vizeum

‘MTV The Junkyard Project’ campaign sought to bring about a change in public behaviour on a very relevant social issue (street filth) in a fun-filled and contemporary manner, without being too preachy. Our execution resonated a genuine intention and effort to cleanse the streets of India by persuading the youth to be the change agent, thus supporting the ‘Swacch Bharat’ initiative of the Indian Government, and simultaneously reinforcing MTV’s youth connect.

Nominated for: Media Abby

Amin Lakhani, Leader - Team Unilever, South Asia, Mindshare Fulcrum

We are absolutely delighted to be nominated for the Abbys across categories for HUL with 13 shortlists in Media (and three in Creative). Our nomination is sure to prove tough competition to all the incredible work nominated in the same space and we are hoping to win and take home the prestigious honours. Among the multiple pieces of work sweetest successes are Lakme School of Style and Red Label 6-Pack Band. With Lakme we created literally a media first, India's first video fashion magazine. With Red Label, we built a bridge between popular culture and a brand's philosophy. We have our fingers crossed on what a jury of our peers thought of our work.

Nominated for: Media Abby

Mandir Tendolkar, Vice President – Communication, Lokmat

The Lokmat Mumbai edition sensed the potential for expansion in Thane, and to connect with readers, launched the campaign ‘Kahitari Kar Thanekar’ urging Thanekars to do something positive about solving civic issues they face. It became larger than life and was picked up by celebrities and politicians alike and also evoked action from the Thane Municipal Corporation. In two months, Lokmat increased its circulation threefold to become the No. 1 Marathi daily in Thane. The campaign proved that in today’s globalized world, local connect continues to be important for a brand’s success.

Nominated for: Publisher Abby

Brijesh Munyal, EVP, iProspect India

The iSync Pepperfry innovation is the perfect example of how Internet compliments Television and emphasizes on the power of having an omni-channel innovation/strategy. Something like this has never been done before in the world and I think we have a really good chance at the Abbys.

Nominated for: Media Abby

Shamsuddin Jasani, Managing Director - Isobar India

It gives me goosebumps every time I watch it, as it very strongly captures what we choose to ignore, and that’s what makes it special. The #SayNa Anthem, sung to the tune of Jana Gana Mana, not only strikes a chord with every Indian but also makes us pause and assess the wrong around us. I believe that’s good reason for it to be amongst the favourites of the jury.

Nominated for: Media Abby  

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