Goafest 2016: Digital and Film Abbys-- Nominees Speak

We spoke to the nominees who have been shortlisted for the Digital and Film Abbys this year about their thoughts on the nomination and here is what they had to say

e4m by Simran Sabherwal
Updated: Apr 9, 2016 8:59 AM
Goafest 2016: Digital and Film Abbys-- Nominees Speak

The Goafest Abbys 2016, will be announcing the winners of, Digital, Film, Film Craft, Print , Integrated advertising OOH, Ambient media and design today . 

We spoke to some of the  nominees who have been shortlisted for the awards today about their thoughts on the nomination and here is what they had to say:

 Santosh Padhi, Co Founder & CCO, Taproot Dentsu India 

We have almost everything into the shortlist… Our work includes The Times of India, Mumbai Mirror, Dulux Paints, Aditya Birla Insurance, Airtel, IOAA, Nirma, etc.
We have won big at Asian Adfest Pattaya awards recently, and we are hoping to carry on that momentum at Goafest. For the last few years, we have been consistent with our work, be it local awards or international awards we have always been in top three. I’m hoping like every year, this year too we will do very well at Goafest.

Nominated for various categories

Sabyasachi Mitter, Managing Director, ibs

This has been our best year in terms of nominations at the Abbys with 32 shortlists. We are excited that work across eight of our clients has made it to the shortlists. The work for Gillette Flexball launch (nine shortlists) was special with our first attempt at robotics and a fully integrated campaign that delivered great results for the brand. The Standard Chartered Mumbai Marathon was a complete Integrated Marketing campaign that was close to our heart. We believe the work on Saral where we created the world’s first messenger based stock trading platform deserves a metal. We are also looking at our work for the Airtel 4G launch, HDFC Hand Aid as well as India’s first 360-degree video content for MakeMyTrip to round up some metals. Fingers crossed!"

Nominated for Digital

Ashish Chakravarty, National Creative Director, Contract Advertising 

Our Print campaign for ATSS Security Solutions provider was a pure piece of creative thinking. It was a fabulous idea, well executed and has won at many international festivals. We are hoping to continue the streak at Goafest and pick up metals for the campaign. Our campaign for Truly Madly, #BoyBrowsing is an example of a good integrated campaign - a dating application only exists in the virtual world but we used all arms of media for this campaign, a viral hit. Another campaign I am betting on is the Truecaller campaign, nominated in the Film category.

Nominated for Integrated, Film and Film Craft

Harjot Singh Narang, President, Dentsu Marcom
On CP Plus security systems, our teams managed to link the client’s product to a deep cultural truth that everyone in India has been brought up on – God (the one above) is always watching everything. The campaign ‘Uppar Wala Sab Dekhta hai’ I feel brought out the magic that happens, when products and pay-offs weave into the cultural belief system of people. It is so simple and intuitive that I am sure it will be seen amongst the superior work done this year.

Nominated for Film Category

Vishal Ponnappa, Account Planner, Dentsu Webchutney

Flipkart GIFt delivery brought alive the latest trend in social media this year - GIFs. A unique insight into Valentine’s Day allowed brand Flipkart to retain a unique space in consumers’ minds where even if a person did not buy a physical gift for his/her love, he or she could express his/her feelings through fun GIFs powered by Flipkart. As love cannot be contained within one specific type of relationship, users were able to choose between multiple categories right from love for one’s pets to long distance love.

Nominated for Digital

Shamsuddin Jasani MD, Isobar India

For a holiday brand, monsoon season is always a challenge as most consumers do not want to travel during this period. Given this, we had to create a campaign that truly showcased the experience of Monsoon to the consumer using technology and creative rendition, sitting in front of a computing device. This resulted in Raintunes for Sterling being the first website in India with 3D sound, and that alone is great reason for winning the award.

Nominated for Digital

Sambit Mohanty, Creative Head, DDB Mudra North

Aircel has espoused the cause of 'Save Our Tigers' for years. Last year, for World Tiger Day (July 29), they wanted to draw attention to this cause in a way that hadn't been tried before. That's how the idea of Tigojis (Tiger+emojis) was born - using mobile media to reach a young audience, being part of their conversations and making them aware of this magnificent species being in peril. Tigojis has been a roaring success in drawing attention to the cause... that too on a very limited budget. And in helping increase the Tigers' pug marks in social media, not to mention the jungle.

Nominated for Digital

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