Gits Food’s launches new Breakfast & Snack Mix TVCs
The latest campaigns depicts how Gits Instant Mixes are a saviour in every occasion
Published - 19-March-2019
Gits Food Products Pvt. Ltd, founded in 1963 a pioneer of convenience food in India, has unveiled their latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. Conceptualised by Lowe Lintas, the new TVCs contain two delectable stories centered on their Breakfast and Snack Mixes.
The TVCs emphasise on the day-to-day problems faced by families and Gits mixes make life stress free. Authentic recipes are one of Gits’s strongest pillars, thus the TVC showcases regional ethnicities to establish this.
Commenting on unveiling the new TVCs, Sahil Gilani, Director – Sales and Marketing, Gits Food said, “We launched our new packaging and communication tagline – Sawal hi nahi banta, yaha banta hai Gits, during Diwali 2018 with our Dessert Mix TVC. We are carrying forward this communication and tagline to our other two mixes categories – Breakfast and Snacks. The TVCs are very relatable and highlight the humorous frustrations life throws at us, the films will certainly leave a smile on viewers faces!”
Gits Food mixes are available across India in retail outlets, supermarkets and e-commerce platforms.
Agency credits: Team Lowe Lintas