Future Group's Easyday Club launches special Holi campaign

Easyday Club is the neighbourhood food and grocery chain by Future Group

e4m by exchange4media Staff
Updated: Mar 6, 2020 3:59 PM
Easyday Club Holi Ad

Holi is one of the major festivals in India that transcends across regions and is celebrated everywhere. Colours add so much joy to life, which makes Holi one of those festivals that brings people together and builds a sense of belongingness. This is the emotion that is explored by Easyday Club in its Holi festive campaign – ‘Apnepan Ka Rang’. Easyday Club is the neighbourhood food and grocery chain by Future Group. The brand strives to connect with its customers in the neighbourhood at a personal level by understanding their needs and offering a deeper level of service. The campaign depicts Holi celebrations being performed by families and friends in every vicinity of various neighbourhoods.

The campaign depicts how an Easyday Club delivery person goes through all the Holi celebrations to deliver food and grocery items ordered by a customer. Trying to avoid the splash of colours at every step, he finally gives in and enjoys the colours without hampering the customer’s order.

Speaking about the festive campaign Dhananjay Sengupta, CEO-Small Formats, Future Retail Ltd. says, “Easyday Club offers a different kind of shopping experience to our customers. Our unique membership program ensures that members get greater discounts, special offers and home delivery services like no other. As a neighbourhood store, we cater to a small radius around the store. So, we closely knit ourselves with the community around our stores and build a personal relationship with them. The campaign gives a glimpse of the kind of service we promise to deliver to all our members to make all their festive moments special.”

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