Flipkart’s new campaign brings back Munna Bhai & Circuit

The brand has roped in their kidults for the Flipkart SuperCoins campaign, which includes one TVC and three digital films

e4m by exchange4media Staff
Updated: Aug 26, 2019 4:00 PM

After a 13-year-long-wait, the much-loved duo of Munna Bhai and Circuit will be returning to your screens, courtesy Flipkart. Featuring the famous kidults, Flipkart is bringing back the chemistry between the golden hearted “Bhai” and his loyal sidekick, to educate consumers about Flipkart SuperCoins in an affable, hilarious and iconic way.

Through one TVC and three digital films, the campaign will engage the audience about the benefits of SuperCoins, where customers can earn while they shop and therefore it is ‘har kharch mein kamai’.

This is a unique rewards ecosystem which has been extended across more than 100 partner brands on Flipkart, including Ola, OYO, UrbanClap, PhonePe and MakeMyTrip.

Speaking about the new campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said, “The legendary duo of MunnaBhai and Circuit still hold a very strong connect with the audience and are fondly remembered for their impeccable comic timing and camaraderie. Over the years, Flipkart kidults have made a mark and are now widely recognized for their wit and unique sense of humor. To launch our latest campaign for 'Supercoins’, it was the perfect opportunity for us to bring back two of India’s most loved characters through the world of kidults. Iconic scenes from the movie have been recreated meticulously to deliver our messaging in the most memorable manner.”

Commenting on the campaign, Adarsh Atal, Director - Creative and Content, Tilt Brand Solutions, said: “The brief was exciting, yet complex to land as there was a lot to explain in terms of how Super Coins work and that Flipkart is now a Super App. Our kidults needed help with this, and Munnabhai and Circuit stepped up magnificently to the task.”

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