Envy ropes in Akshay Kumar as brand ambassador

The fragrance brand has introduced a new line of French fragrances to the Indian market

e4m by exchange4media Staff
Updated: May 7, 2019 12:43 PM
Akshay Kumar

Envy, the fragrance brand, has roped in actor Akshay Kumar as the brand ambassador for Envy deodorants and perfumes. The new line of French fragrance-based no-gas deodorants and perfumes marks the introduction of French perfume options in India.    

The brand is gearing up to launch its Envy French collection series to cater to the young audience. 
The association with Akshay Kumar underlines the brand’s qualities of dynamism, machismo and popularity coupled with performance. 

Speaking on the appointment, Saurabh Gupta, Director (Marketing & Sales) - Envy - Vanesa Care Pvt. Ltd., said, “We were looking for someone who resonates with the youth of today to represent the brand Envy. And we couldn’t have found anyone better than Akshay who is indisputably a youth icon of India. The message he delivers through his body of work always speaks directly to the masses. Hence, he perfectly captures the brand’s ethos. Furthermore, his sense of style, aura, and the connection he shares with the millennial generation is something which will surely help us to enhance the brand recall value amongst our target audience.”  

Akshay Kumar said, “Grasse in France is known as the world’s perfume capital. And Envy’s products are blended with French perfumes, managed to capture the fragrant essence of France. It goes without saying that I want my fans to use only the best, and I believe Envy is the brand that can best satisfy the sophisticated fragrance preferences of our modern Indians.”

Envy’s efforts to expand its perfume portfolio are backed by its focus on research and development. The brand’s commitment to provide Indian consumers with superior products has led Vanesa Care Pvt. Ltd., its parent company, to grow with approx. 40 per cent CAGR in the last two years. 

This year, the company is aiming to surpass this figure, further strengthening its leadership position in the Indian deodorant and men’s grooming market segment.

Watch Akshay Kumar talking about his favorite perfume brand: 

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