Eleven Brandworks beefs creative leadership

The agency has appointed Kapil Batra, Subrato Mehta and Abhishek Dey as Senior Creative Directors

e4m by exchange4media Staff
Updated: Jul 12, 2012 8:13 PM
Eleven Brandworks beefs creative leadership

Creative agency Eleven Brandworks has made three senior level appointments. Kapil Batra, Subrato Mehta and Abhishek Dey are now a part of the agency’s creative leadership team as Senior Creative Directors.

Kapil Batra has been Creative Director (Copy) with McCann Delhi for close to five years and with Publicis and Contract prior to that. Mehta moves to Eleven Brandworks after a four-year stint with Dentsu. Abhishek Dey, moves from Lowe Lintas, Mumbai to Eleven Brandworks.

“Adding depth to the talent pool has been priority for us. These additions are another step towards building a robust creative organisation,” said Prateek Bhardwaj, Founder Director, Eleven Brandworks.

In a press statement, Batra said, “The move to Eleven is an exciting challenge. With the freedom the small set-up offers comes the responsibility of winning and managing substantially sized businesses while producing outstanding creative products.”

Mehta said, “Smaller set-ups are bringing like-minded people together and offering greater freedom of thought as well as a relief from mundane systems.” In Mehta’s 22 years in the industry, he has worked with agencies such as Ogilvy & Mather, Lintas, JWT and Triton.

A commercial Art graduate, from Delhi College of Art, Dey has been in advertising for the last 11 years. Prior to this, he has worked in Rediffusion DY&R, McCann Erickson and Publicis before his stint at Lintas.

In other news from the agency, Sambit Mishra, currently Senior Creative Director (Copy) Eleven Brandworks, Delhi moves to Mumbai to partner Abhishek Dey and Aneesh Jaisinghani, currently Senior Creative Director (Art) Eleven Brandworks, Delhi will team up with Kapil Batra.

Eleven Brandworks is a full-service creative agency based out of Mumbai and Gurgaon. Some of the clients the agency handles are Tata Mutual Fund, Big FM, Star Plus, Times Group, Nokia Maps(Navteq), NDTV Goodtimes, Modi Ilva (Artic Vodka), Archies, Hallmark, and Homex India.

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