Elder Pharma consolidates media business with TME, ad spends at Rs 20 crore
Elder Pharmaceuticals Ltd has chosen a new agency for the media duties of its consumer product division. The responsibility now lies with The Media Edge (TME). The ad spends of this division is in the region of Rs15 – 20 crore.
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Published: Feb 28, 2005 3:24 PM | 1 min read
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Elder Pharmaceuticals Ltd has chosen a new agency for the media duties of its consumer product division. The responsibility now lies with The Media Edge (TME).
The development comes in wake of the work that TME has been doing for Elder Pharma’s brand ‘Fair One’. The ad spends of this division is in the region of Rs15 – 20 crore.
Confirming the development to exchange4media, Divya Gupta, President, The Media Edge said, “No review, no pitch, our deliveries spoke for itself. The best testimonial is the current client confidence.”
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