Dentsu Impact brings #BadeChamakRaheHo campaign for Mobiistar C1 Shine

The communication features an individual from a semi-urban locale who upon using C1 Shine sees his day transform into something magical

e4m by exchange4media Staff
Updated: Dec 19, 2018 11:52 AM

Dentsu Impact, the creative agency from Dentsu Aegis Network, has rolled out a brand-new campaign for Mobiistar C1 Shine.

The campaign focuses on how a feature with a combination of looks can add value to a consumer through an interesting story. 

The communication features young, energetic individual from a semi-urban locale who upon using C1 Shine sees his day transform into something magical. It’s a story where phone magically transforms a life of an ordinary young man by being his partner in crime. The campaign is titled ‘bade chamak rahe ho’.

The campaign will be rolled out pan India with a greater presence in offline, POS and other key touchpoint of purchase. In a segment that is price-value conscious, this campaign aims in garnering greater awareness and furthering the brand promise of Mobiistar of ‘enjoy more’ through an interesting and insightful storytelling, the agency said in a statement.

Speaking on the campaign, Anupama Ramaswamy, National Creative Director, Dentsu Impact, said, “Our consumer is constantly hunting for acceptance and acknowledgement from people in and around his/her life. Interestingly, ‘bade chamak rahe ho’ is a fun colloquial sentence that perfectly bridges our consumer's insight with the product truth of mirror-like shine. The film is entertaining and not preachy. The music will surely make you take notice and smile. All this helped us weave a story that we're sure it will add shine to its viewers' lives.”

Aniruddha Deb, Chief Marketing Officer, Mobiistar India, added, “In a category firmly positioned on features and price-value benefits, it is Mobiistar’s vision to provide value through the best of features at a price that is accessible to small town customers. A phone to this TG is not just a phone but a device that accentuates his personality and stature. Our campaign brings alive this idea perfectly.”


Client: Mobiistar
Creative Agency: Dentsu Impact Pvt. Ltd.
Production House: Chrome Pictures
Director (Film): Vijay Veermal
Producer: Roopali Singhal



Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube