Cybermedia Research evaluates use of celebrities in advertisements
CyberMedia Research recently conducted a survey on the efficacy of using celebrities in advertisements. The three-stage study was carried out in the four metros and four other small towns. The effort threw up interesting results.
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Published: Apr 19, 2004 8:13 AM | 1 min read
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CyberMedia Research recently conducted a survey on the efficacy of using celebrities in advertisements. The three-stage study was carried out in the four metros and four other small towns. The effort threw up interesting results.
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