Cannes Lions 2016: Leo Burnett sees two entries shortlisted in promo & activation Lions; O&M gets one

Leo Burnett India and Ogilvy and Mather India are the only two Indian agencies to see their entries shortlisted in this category this year

e4m by exchange4media Staff
Updated: Jun 20, 2016 1:01 PM
Cannes Lions 2016: Leo Burnett sees two entries shortlisted in promo & activation Lions; O&M gets one

The shortlist for the Promo and Activation Lions were announced today at Cannes 2016. Leo Burnett India saw its work for Bajaj Automobiles felicitated with two of its entries making it through to the shortlist.

The only other Indian presence in this category came in the form of Ogilvy & Mather’s campaign, ‘The Popcorn Story’ for Breakthrough.

Last year no Indian entry had made it to the shortlist.

In all, 306 entries made it to the shortlist with the winners to be announced tomorrow. 

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