BARC Week 42: Videocon D2H overtakes Amazon Online To Rule Top 10 Brands

Videocon D2H climbed dramatically to lead BARC’s Top 10 Brands for Week 42 (October 14-20) with 15,585. Amazon slipped to the second spot with 13,884 insertions. Hero MotoCorp, Lalitha Jewellery and OPPO F3 are the other brands which were displaced to seventh, eighth and ninth spot with 8896, 8332 and 8088 insertions respectively.

Kalyan Jewellers and Close Up Ever Fresh climbed to third and fifth spot with 10,135 and 9484 insertion respectively. Ministry of Health and Family Welfare and Dove Cream Bathing Bar entered the category at the fourth and tenth spot with 9769 and 7752 insertions, respectively. Honda CB Hornet retained its sixth spot with 9268 insertions.

Meanwhile, in the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 1,49,169 and 62,348, respectively. Procter & Gamble slipped to the fourth spot with 27,054 insertions. Brooke Bond Lipton India and Smithkline Beecham retained its fifth and ninth spot with 25617 and 16,085 insertions respectively.

Cadburys India, Patanjali Ayurved and Amazon Online India climbed to third, sixth and eighth spot with 30,798, 16,627 and 16,112 insertions respectively.  Lakme Lever and Colgate Palmolive India entered the category at seventh and tenth spot with 16,187 and 15,984 insertions respectively.

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