Bajaj Finserv’s new campaign on flexible loans uses gamification to drive user engagement

The new #LoanFlexibleHai campaign running from December 1 to December 16, allows consumers to learn more about flexible loans by playing an interactive game

e4m by exchange4media Staff
Updated: Dec 7, 2019 4:00 PM
Bajaj Finserv

Bajaj Finance Limited, the lending and investment arm of the Bajaj Finserv Group, announced its latest #LoanFlexibleHai campaign. Highlighting the Flexi Personal Loan offering, this campaign allows consumers to learn more about this industry-first offering by playing an interactive game.

Through the campaign’s 15-day window, from December 1 - December 16, 2019, Bajaj Finance Limited aims to provide customers with an interactive medium that helps showcase visually, how a single, flexible loan can be of assistance during various life stages. These may be for calculated expenses such as travel or home renovations or for emergencies such as accidents when the exact loan amount cannot be predicted.

How the Flexi Personal Loan interactive game works

The company has created a platform game that gives users control of a figure aimed to represent them, this game is designed to be truly interactive and engaging. Here, customers must scale the tiles indicating various life stages and, as they progress, encounter both expected and unexpected expenses. 

Tiles marked green are known expenses such as a wedding and travel whereas those marked red are emergencies, both known and unknown such as loss of employment or repairs. The third type of tile, blue in colour, represent prepayments made either through gains such as investment returns or bonuses. 

The goal is to get to the top while encountering coloured tiles along the way. These change the loan particulars, indicated by the calculator, and highlight how the Flexi Personal Loan can be of assistance through all of life’s journeys. 

For instance, after landing on a red tile, customers must tap the button that pops up to borrow from the sanctioned amount and stay afloat to progress further. This illustrates how the Flexi Personal Loan helps borrowers deal with such situations, while also indicating their EMIs.

The Bajaj Finserv Flexi Personal Loan game provides an engaging medium to give audiences a clear picture of the provisions of the loan as it relates to them.


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