Bajaj Finserv launches #StrikeOutChampionship challenge

Actress Neha Dhupia launches the second challenge on Instagram; to participate one needs to post video of them saying the tongue twister ‘Better fed bellies make Bachpan better’

by exchange4media Staff
Published - Jul 13, 2019 8:48 AM Updated: Jul 13, 2019 8:48 AM
Finserv

Bajaj Finserv has launched the #StrikeOutChampionship campaign to spread awareness on the healthcare issues affecting children in India. After the success of the first challenge of the campaign, which engaged more than 6 million people through various digital channels, Bajaj Finserv has now launched the second challenge - ‘Tongue Twister’, which focuses on the issue of malnutrition amongst the children in India.  

Actress Neha Dhupia launched the second challenge though an Instagram story and urged her followers to take up the challenge. One can participate in the challenge by posting a video of themselves saying the tongue twister ‘Better fed bellies make Bachpan better’ on their social media handles. Participants have to tag @Bajaj_Finserv and use the hash tag #StrikeOutChampionship when they post the videos and challenge their friends for further awareness on the cause. The participants can earn points through various activities related to taking the challenges and sharing it on social network.

The month-long campaign #StrikeOutChampionship is aimed to strike out hunger, malnutrition, preventive diseases, stunting and fight the childhood sufferings owing to ill health.  The first challenge got over 4,000 posts across social media platforms. The participants of the first challenge can participate in the second and third challenge as well, the contenders with the maximum number of points from all three challenges would be declared champion of the #StrikeOutChampionship. 
 

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