Bajaj Allianz Life reminds millennials 'to be there for Dad' this Father's Day

The #DostiwithDad campaign is aimed at promoting a sense of security to elderly citizens who are alone during the pandemic

e4m by exchange4media Staff
Published: Jun 21, 2020 8:00 PM  | 1 min read
Bajaj Allianz

Bajaj Allianz Life, today released a heartwarming digital campaign #DostiwithDad to celebrate Father’s Day. The short yet effective video drives home a very strong message about sharing a friendly bond with our fathers, beyond the stereotypical father-child bond. #DostiwithDad is a timely reminder to millennials of being there for Dad, just like he has always been there for us. 

Speaking about the film, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life Insurance says, “The initiative is aimed at fueling relevant conversations about increased loneliness amongst the elderly citizens during the pandemic. Friendly moments spent with them can ease the pain of genuine-concern-linked restrictions. Father’s Day provides a perfect platform to advocate the gift of friendship, which Dads need most during these unprecedented times.” 

The video is designed from a father’s perspective who misses spending time with his friends due to the current pandemic. While millennials connect with their friends easily over a video call or con call, there is a group of fathers who have limited knowledge of technology and thus miss meeting their friends, even digitally. Bajaj Allianz Life’s #DostiwithDad holds on to this thought of friendship and encourages millennials to be that friend!

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