Baggit’s new ad with Shraddha Kapoor encourages women to express their opinion

#PutItOnTheTable campaign has been conceptualised by Famous Innovations

e4m by exchange4media Staff
Updated: Dec 8, 2018 10:02 AM

Bag & accessories brand Baggit has launched its autumn winter campaign titled #PutItOnTheTable with Shraddha Kapoor as a part of their association for the year 2018 & 2019. While the first half of the campaign focused on encouraging women to express their own opinions by putting the issues on the table, the second part of the campaign showcases the fun element of how women sometimes reach a decision or make up their minds when there are multiple options available. The campaign again encourages women to be true to their self.

The campaign will be led with a TVC (20 & 30 seconders) that will be launched on GEC channels followed by hoardings in metro cities. This will be supported by a diverse print and an innovative digital campaign in the coming months that will engage the target audience on a deeper brand level, the company said in a statement.

While the campaign has been conceptualised by Famous Innovations, the TVC has been shot by Curious Films and the print campaign has been shot by ace photographer Prasad Naik.

Commenting on the campaign Nina Lekhi, MD & Chief Design Curator, Baggit, said, “Our first ever TVC received immense love and support from all our customers and the industry at large which was very heartening and encouraging. With the second part of our campaign we continue to extend the concept of #PutItOnTheTable and encourage women to take decisions in their own hands – however difficult or fun they might be. It is their choice, and no one said they can’t have fun while making it. The added fun element makes this one endearing.”

Adding on to it, Shraddha Kapoor, Brand Ambassador, said, “The Baggit campaign has been immeasurably satisfying to be a part of. The conversation that it has put focus on has helped women take control of the narrative of their individual story. The next part of the campaign deals with a lot of fun that can also be a part of decision making for women. Especially when it is concerned with fashion, I encourage women to have fun with it and don’t apologise for it. Be a part of it. Fearlessly. Unapologetically.” 

The TVC, print and outdoor campaign will be launched in the month of December.

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