Amazon India launches latest ‘Apno Ka Saath’ campaign

Conceptualized by Ogilvy, the ‘Apno ka Saath’ campaign highlights products across categories, convenience of shopping and reliable delivery in a subtle, non-intrusive style

by exchange4media Staff
Published - Jun 15, 2019 9:34 AM Updated: Jun 15, 2019 9:34 AM
Amazon Apni Dukaan

Amazon India has unveiled its latest campaign ‘Apno ka Saath.’ The narrative of the campaign brings alive Amazon.in’s ‘trusted, one-stop shop’ ethos. The heart-warming campaign reassures that genuine support can always lead to breakthroughs thereby communicating the value of relationships and trust.

The story revolves around two brothers who are aiming to set up a home tuition centre in a small town. Their entrepreneurial venture presents various challenges - from looking for the right infrastructure to finding the apt mathematics textbook, much to the dismay of the elder brother. While the elder one frets, the younger brother conveniently finds and orders everything from Amazon.in, eventually realizing their shared vision. This leads them to believe that with ‘Apno ka Saath,’ you can make anything happen and Amazon.in is ‘Aapki Apni Dukaan,’ ensuring that every need will be taken care of.

Conceptualized by Ogilvy, the ‘Apno ka Saath’ campaign highlights products across categories, the convenience of shopping and reliable delivery in a subtle, non-intrusive style. The campaign will be rolled out across TV, Digital & OOH media in 7 languages - Tamil, Telugu, Kannada, Malayalam, Hindi, Marathi and Bengali.

Commenting on the campaign, Ravi Desai, Director Mass & Brand Marketing, Amazon India said, “We all have some inhibitions while trying something new but we change our perspective when someone we trust shares new information. Keeping this insight in mind, the ‘Apno ka Saath’ campaign shows the journey of two brothers who trust each other and Amazon.in to get everything they need in one place.”

Adding to this N Ramamoorthi, President-Ogilvy Group Companies, South, said, “Amazon.in is a trusted shopping destination for millions of customers across the country. The several benefits of shopping on Amazon.in are often introduced to someone by his or her circle of trust. We used this emotional insight of “Apno ka saath ho to sab kuch hai aasaan” as a true reflection of the role that Amazon.in and it’s ‘apni dukaan’ position plays in the lives of customers.”

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