ADK Fortune & Manforce say #YouAreNotAlone in Valentine’s Day digital campaign

The digital film highlights there is nothing private about public places

e4m by exchange4media Staff
Updated: Feb 15, 2020 11:33 AM

Manforce Condoms has explored a new angle of ‘safe’ in its latest campaign. It brings to light the perils of indulging in Public Display of Affection (PDA) thinking you are alone with complete disregard to prying eyes who are always on the lookout for such vulnerable couples.

Commenting on the campaign, Joy Chatterjee, DGM, Mankind Pharma, said: “As a responsible brand, we take pride in sensitizing couples about safe sex. This time we have a strong message to those couples who indulge in PDA thinking they are doing it within the four walls of their house. It’s important for them to understand where they are, what they are doing and how their action can ruin their life.”

The #YouAreNotAlone campaign has been conceptualised and executed by ADK Fortune Communications Pvt. Ltd., Gurgaon. “After our campaign #ShutThePhoneUp, we wanted to continue with this momentum of sensitising people about ‘safe sex’. And that is how we arrived at our fresh campaign #YouAreNotAlone. The campaign speaks about the danger of letting your guard down in a public place. Irrespective of what the place may look like, there is always danger lurking around and that can ruin your life,” says Subroto Pradhan, Managing Partner, ADK-Fortune.

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