5 Awwdorable Children’s Day campaigns that will melt your heart

The following Children’s Day campaigns took to inspiring and engaging children from all strata of society

e4m by Misbaah Mansuri
Updated: Nov 14, 2017 12:00 AM

November 14, the birthday of India's first Prime Minister Pandit Jawaharlal Nehru, is celebrated as Children’s Day across the country. Brands make the most of this day by rolling out inspiring campaigns that not only engage children but also evoke a rush of nostalgia among adults.The following Children’s Day campaigns took to inspiring and engaging children from all strata of society.

Sony YAY!

The channel recently partnered with the World’s largest racing event for school children, the Salwan Cross-Country Run. More than 50,000 students from over 1200 schools across India participated in the November 5 race, which commenced from Dilli's Brar Square. Sony YAY!’s key characters, Prince Jai & Dumdaar Viru, cheered the young ones as they raced to the finishing line, inspiring them along the way to continuously pursue excellence, never give up, and complete the task with happiness.

The Dessert Street
As a part of its Children's Day celebration, The Dessert Street patisserie came up with a unique #DessertStreetForKids campaign, whereby underprivileged children were treated to sumptuous desserts on the special occasion. The cameras captured various before and after expressions of children as they were being offered the delicacies. Dhawal Shah, founder and chief patissier The Dessert Street, always wanted to do something special for children. For him, the most special moments in the campaign were the ones when he saw the kids sharing these desserts with their near and dear ones. 

Zee Studio

This Children’s Day, Zee Studio has a real treat for its young viewers. The animated science-fiction film ‘Ratchet and Clank’ is all set to premiere on the channel. Based on the video game by the same name, the movie boasts of an amazing cast comprising Sylvester Stallone, James Arnold Taylor, David Kaye, Paul Giamatti, John Goodman, Bella Thorne, and Rosario Dawson, who have lent their voices to the characters. The action-comedy hits television screens on November 19, 2017 at 12 Noon and 9 PM only on Zee Studio. As a real treat for movie buffs, Zee Studio has curated a special property, Wild@9. Between November 13 and 17, the channel will taken its viewers on an adventure ride at 9 pm with wildly popular movies such as How to Train your Dragon, Kung Fu Panda, Madagascar, Asterix, and Megamind.

Metro INOX

INOX Leisure, India’s premier multiplex chain announced the opening of Metro INOX at Dhobi Talao, Mumbai on Children’s Day. For the first time ever, the brand has introduced Kiddles – Mumbai’s only auditorium dedicated exclusively to children. Patrons with children can begin their movie-going experience in an exclusive lounge area, where the young moviegoers can play and enjoy themselves before their movie begins; a carefully crafted, kid-approved menu and special birthday and other event packages are ideal for parents looking for a unique way to entertain their children. On the eve of Children’s Day, Metro INOX has also partnered with ConnectFor and the Kutumb Foundation for a special screening of the film Despicable Me (3D) for 45 underprivileged children. 


Kerala's media conglomerate Mathrubhumi launched its multi-pronged campaign “Re-imagine the future”. The campaign attempts to encourage and educate children and parents to follow alternative career paths in which they can grow beyond their regular careers. The ongoing campaign will promote stories of successful people who have opted for alternative careers in their lives. (Individuals who make money by sub-titling a movie, colouring ad films, tattoo making, food designing, as well as ones that work as wellness doctors and ethical hackers). It will also include doing a series of articles, discussions, special program and forums that are created and promoted across the brands including daily, Club FM, MB News, MB.com, and social media.

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