Wavemaker India bags Mondelez media duties worth Rs 450 cr
The account size is estimated to be Rs 400- 450 crore. The development was confirmed by highly placed sources in the industry.
Published - Aug 3, 2018 8:58 AM Updated: Aug 3, 2018 8:58 AM
After a five month long pitch, Wavemaker India has bagged media duties for Mondelez India. The account size is estimated to be Rs 400- 450 crore. The development was confirmed by highly placed sources in the industry.
The chocolate major's media and digital duties are currently with Carat Media Services. Sources hinted that the new agency will begin work only in 2019, after the process is complete.
In 2015, in one of the biggest account moves of the year, Carat had won the Mondelez media business in India as part of a global pitch. Prior to Carat, the business was with Madison.
For creative, Mondelez India works with a bunch of agencies, including Ogilvy and Mather, Interface Communications and Contract Advertising. Sources claim that the agency is expected to call a pitch for creative agency too by end of the year.
At the time of announcing the pitch, a Mondelēz International spokesperson had said, “We’re taking a new look at our media buying in order to address key changes such as programmatic, transparency and eCommerce and better equip our company for the future. We recently finalized the review in North America and are now in the process of conducting one in AMEA, LA and MEU. We intend to finalize that effort sometime in Q3."
Mondelez India Foods is a part of Mondelēz International and operates in categories such as chocolate, beverages, biscuits and gum & candy. It has been a chocolate category leader since its inception in India for over six decades. Cadbury Dairy Milk, CDM Silk, Celebrations, Bournville, 5Star, Perk, Gems, Glow and Toblerone are brands available in India under the chocolate category. The beverage portfolio consists of Bournvita and Tang. Oreo is a part of its biscuit portfolio, while gum & candy consists of Halls and Choclairs.
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