Flourish ropes in Scarecrow for its milk & dairy portfolio

Scarecrow will handle the brand from its Mumbai office. One Advertising will continue to be the communication arm for the brand in Gujarat

by exchange4media Staff
Published - Dec 18, 2012 7:42 PM Updated: Dec 18, 2012 7:42 PM
Flourish ropes in Scarecrow for its milk & dairy portfolio

Ahmedabad based entrepreneur Sushil Handa, who owns Flourish PureFoods, was seeking a partner for the company’s milk and dairy brand Flourish. The search has completed with the company appointing Scarecrow for its creative mandate.

Scarecrow Communications will be handing the brand Flourish from its Mumbai office. One Advertising, also Ahmedabad-based, will continue to be the communication arm for the brand in Gujarat.

In a prepared statement, Handa said, “Scarecrow fitted the bill completely for us. In fact, they almost presented my dream and added some welcome new dimensions. I like the quirky energy they possess and the rare ability to think from an entrepreneur’s POV.”

“Every farm needs a Scarecrow, so here we are for Mr Handa’s dairy farm. Milk is an interesting product category to work on and a refreshing opportunity for the agency’s creative juices to blend with,” remarked Manish Bhatt, Founder Director, Scarecrow Communications.

Flourish PureFoods is setting up its own state of the art and modern cow farms designed as exquisite resort campuses with comfortable cattle housing infrastructure and milking technology.

Arunava Sengupta, Founder Director, Scarecrow Communications is of the opinion that working towards fulfilling Flourish team's dream will strengthen the agency’s conviction in its brand building capabilities. “Milk is known to be healthy and I believe it’s so for our businesses as well,” said Sengupta. 

“We are brimming with excitement to explore all possible mediums and make the brand’s refreshing presence felt everywhere, in a unique way,” added Kapil Tammal, Executive Creative Director.

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