Allergan appoints Carat as its media AoR

Allergan has brands such as Botox & Juvederm. The communication mix includes print & digital; it is aimed at affluent consumers

by exchange4media Staff
Published - Oct 9, 2012 1:24 AM Updated: Oct 9, 2012 1:24 AM
Allergan appoints Carat as its media AoR

Allergan has announced the appointment of Carat Media Services as its media AOR in India.

Currently the communication is targeted at the affluent consumers especially women SEC A, 35 years and above, through a combination of high impact dailies, magazines and digital strategy.

On appointing Carat, Raghu Kumar, Managing Director, Allergan India said, “Given the category at its infancy currently and the huge growth potential in future, we wanted a strong and dedicated media agency who can partner us in our growth plans with respect to the consumer and media understanding, and we found Carat as a perfect fit.”

According to Anuja Naik, Director - Sales and Marketing, Allergan India, Carat’s innovative approach to media was critical in creating the initial buzz and maintaining the desired saliency within the tight budgets.

Commenting on the win, Joydeep Raha, Senior Vice President – South for Carat said, “Our thorough understanding of the consumers with respect to their attitudes and aspirational needs was critical in recommending customised media solutions in the context of beauty and fashion.”

For the record, Allergan is a global technology-driven healthcare company with brands such as Botox and Juvederm which focus on facial aesthetics and anti-ageing solutions.

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