IDFC FIRST Bank joins World Cup fiesta with #AlwaysYouFirst campaign

The Mastra Media campaign consists of 14 digital films, featuring Harsha Bhogale, and will focus on the Gamechangers 

e4m by exchange4media Staff
Updated: Jun 12, 2019 4:10 PM

Mastra Media, with Interactive Avenues, celebrates the spirit of ICC World Cup 2019 with #AlwaysYouFirst campaign for IDFC FIRST Bank. Interactive Avenues being the creative agency for the campaign.

These videos will span across all India matches with Bhogale sharing his views on who all could make a difference to the game’s outcome.

Along with cricket, the #AlwaysYouFirst initiative also features a host of digital films using social influencers like Karan Kundrra, Soha Ali Khan, Siddharth Nigam and Anusha Dandekar, showcasing moments in these celebrities’ lives where they have always put others first and lived the #AlwaysYouFirst adage.

With the Cricket World Cup association, IDFC FIRST Bank aims to partner with the Men in Blue and act as an enabler in them bringing Home the Cup, keeping the nations’ interests first.

Talking about the campaign, Srinivas A, Mastra Media, said: “IDFC FIRST Bank has struck the right chord with the common man in our cricket-loving nation. Digital videos showcasing the 
#AlwaysYouFirst initiative have enabled awareness, conversions and positive buzz around the brand.”

Yash Modhave - Mastra Media said, “Cricket is a religion in India and IDFC FIRST Bank with Harsha Bhogale aims to make the right noise across the greatest spectacle of Cricket-WC 2019.”

#AlwaysYouFirst initiative has been seamlessly integrated through retail, digital and social media platforms to bring people together this World Cup 2019. The initiative will extend to many more associations. 

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