Top Story


Home >> Media - TV >> Article

Vh1 gets a brand refresh

Font Size   16
Vh1 gets a brand refresh

Viacom has announced that it is refreshing its international music channel, Vh1. The redefined Vh1 affirms the channel’s position as India’s go-to destination for not only international music but music, entertainment and pop culture. The channel will for the first time bring engaging original programming like “Vh1 Inside access with Miss Malini” and “Vh1 India Diaries”.  The revamped channel will be introduced on November 19, 2016 with live streaming of performances by  Demi Lovato, Coldplay and Jay-Z from the Global Citizen Festival 2016 to be held in Mumbai.

Commenting on the All New Vh1, Ferzad Palia, Business Head, English and Youth Entertainment, Viacom18 said, “Vh1 India represents the changing entertainment preferences of the millennials. It is to cater to these evolving preferences that the channel has refreshed its content and visual experience. Our endeavour is to now make the channel more inclusive by introducing original content and socially integrated shows into the mix. We are sure that the all new Vh1 will reinforce our authority on International music and pop culture.”

Speaking about going live with Global Citizen he further added, “There could not have been a bigger, more entertaining and relevant platform than Global Citizen Festival to showcase the brand new and refreshed Vh1.”

The channel further said that post the refresh it will be going beyond television with social integration and an extensive on-ground network beyond metros to engage with a much wider audience.

To further strengthen its programming, Vh1 will offer new content that comprises of international music and pop culture, along with originals. This includes a new prime time line up with differentiated long form content will be introduced with shows like The Fabulous Life, Lip Sync Battle, Catfish, etc. New refreshed music blocks will be curated to include shows like Vh1 Secret Stash - a handpicked playlist, Vh1 Stomp - the party mood-setter, and Vh1 Mint - the one stop music block to get up to date with the latest in International Music

Tags Viacom VH1 Television Global Citizen Coldplay

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.