By allowing themselves to be roasted on Raina's India's Got Latent, these brands are not just integrating their messaging but doing so in a way that aligns with the humour and irreverence Gen Z loves

Shalinee Mishra Dec 9, 2024 9:11 AM

A BTS shot of Diljit casually enjoying a cup of Veeba’s new WokTok noodles just before hitting the stage is stealing the show on the internet

e4m Staff Oct 30, 2024 9:32 AM

The humorous depiction of Chinese characters engaging in Indian customs effectively communicates WokTok’s Indianized take on Chinese noodles, say experts

Soumya Gawri Oct 24, 2024 3:34 PM