without-a-marketing-playbook

How this small-town engineer built Thrillophilia into a Rs 500-cr brand without a playbook

Thrillophilia founder Abhishek Daga?blur=25

e4m tracks the journey of Thrillophilia and its founder Abhishek Daga from early hustle and hard resets to sustained, profitable scale

Pooja Yadav Dec 8, 2025 8:41 AM