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Storytelling, emotions, music - Venkatesh Kini uncorks Coke's strategy?blur=25

According to the President, Coca Cola India & South West Asia, the story is more important than the message and must appeal human emotions as well as a higher purpose

Kanika Mehrotra May 1, 2014 9:31 AM

Sony Six bags telecast rights for India-New Zealand Series?blur=25

The channel will telecast five ODIs and two Test matches. The series will be held in New Zealand from January 19, 2014 to February 18, 2014

exchange4media Staff Jan 10, 2014 7:59 AM

Digital push increases engagement for Colgate Visible White?blur=25

From celebrity association on social to a 360-degree approach involving display, search & mobile - Colgate Visible White goes digital in a big way to increase visibility

Priyanka Nair Sep 5, 2013 8:17 AM

Maxus appoints Bijan White as EMEA Head of Digital?blur=25

In this newly-created role, White is responsible for further developing the company's digital media strategy & providing an additional tier of leadership across EMEA

exchange4media Staff Aug 3, 2013 8:15 AM

Neo Sports bags 7-yr New Zealand cricket rights for Asia?blur=25

The deal includes 261 days of live cricket, including two India tours in 2014 and 2019; coverage starts from March 6, 2013

exchange4media Staff Feb 28, 2013 7:06 PM

"We want to create a strong presence in India"?blur=25

With the quality of work from Asia raising the bar even higher, we are calling on India to back its creative talent, says Tim Lindsay, CEO, D&AD

Priyanka Nair Nov 8, 2012 7:18 PM

Guest Column: “There can be only one TV ratings supplier”?blur=25

EMM International’s Stephen White dissects the TV ratings controversy in India and suggests solution for a more robust advertising currency

Stephen White Oct 30, 2012 7:51 PM

How does technology impact media measurement? Learn from Stephen White, EMM Int'l?blur=25

The Founder and Chairman of EMM International will focus on how technology plays a pivotal role in transforming media measurement

exchange4media Staff Oct 5, 2012 8:41 PM

EMM is not about audit but media mgmt: Stephen White?blur=25

Stephen White, Chairman, EMM India, expects media audit in India to grow to 25% of all advertising from the current 5%, if it has the right environment

Noor Fathima Warsia Jan 23, 2012 7:35 AM

BBC Entertainment launches in India, content remains international?blur=25

The refreshed BBC Entertainment channel is now available on cable and some DTH platforms in India, covering nearly 11 million households.

Nitin Pandey Jan 13, 2011 9:15 AM