wedding-bells

Wedding bells are ringing: Brands channel 40% ad spends to join the party

Wedding season?blur=25

With the wedding season creating multiple purchase occasions, marketers say focus is on digital, influencer & in-store visibility; higher per-wedding budgets, premiumisation driving spends

Sunidhi Vijay and Soumya Gawri Nov 17, 2025 8:29 AM