Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products after the internet took over the conversation
Shalinee Mishra 1 hour ago
Publicis Groupe elevates Abhishek Mathur to Director - Digital Buying 2 hours ago
Sirona appoints Nidhi Vohra as Chief Business Officer 2 hours ago
Chandan Kumar elevated to General Manager - Marketing at ITC 2 hours ago
Our media brands have never been used to attack anyone: Reliance Group 12 hours ago
CNN-News18 appoints Harish Upadhya as Editor-South 17 hours ago
SEE MORE
Why India’s Rs 900-crore festive creator market is moving beyond discovery 2 hours ago
From ‘Bassline’ to ‘Prashant’: How viral creator moments are changing brand responses 1 hour ago
Several facts being circulated are simply wrong: Harsh Goenka defends Subhash Chandra 3 hours ago
Hit or Miss: The week in ads 1 day ago
Subhash Chandra raises concerns over Reliance media entities’ NCLT coverage 12 hours ago
YouTube changes how it counts views; videos to register views from first frame 1 week ago
Vinayak Singh joins PwC as Executive Director 3 days ago
YouTube isn’t changing what a view is worth. It’s changing what success looks like 5 days ago
PwC India ropes in Rahul Tiwari as Associate Director - Strategy and Transformation 1 week ago
Times Group reorganises businesses, moves BCCL employees to Times Horizon from Sept 1 1 week ago