universities

AI-driven search disrupts education marketing: Sector staring at 50–60% rise in ad costs?

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This year’s admission cycle has already seen CPCs & CPLs climb 20–25%. Experts warn the combination of Gemini’s AI features and recurring seasonal surges could push education ad costs further

Sunidhi Vijay and Anuja Jain Sep 11, 2025 9:17 AM

Foreign universities hike India-focused marketing budgets by up to 40%

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Marketing experts share that foreign varsities are tapping hyper-local strategies to build long-term trust and local presence in India

Sunidhi Vijay Apr 19, 2025 9:35 AM