tv-marketin

All eyes, but where’s the impact? CTV faces its test

e4m Connected TV Conference 2026?blur=25

CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof

e4m Staff 1 day ago

Rahj Kumar Agarwal appointed Head of Marketing & SVP for Zee TV, Zee Anmol, &TV

Rahj Kumar Agarwal Appointed SVP & Head of Marketing at ZEEL?blur=25

Prior to this, Rahj Kumar Agarwal was with JioStar as Sr Director - Marketing, Colors

e4m Desk Jun 2, 2026 10:27 AM