spiritual-economy

Are temple towns quietly emerging as the new battleground for brand visibility?

Temple Town?blur=25

Experts say brands are seeing three- to seven-fold returns on ad spend during major religious events, showing temple-town advertising drives visibility, conversion, and purchase intent

Pooja Yadav Dec 3, 2025 9:18 AM

Tapping India’s Rs 2,090-cr spiritual economy: Brands go big on immersive experiences

Rath Yatra?blur=25

Apart from amplifying OOH advertising, large-scale religious events are pushing brands to treat these gatherings as part of their annual calendar for rural marketing

Sunidhi Vijay Jul 2, 2025 8:56 AM