scarecrow-asia
Honda CR-V uses versatility-driven positioning to target achievers

The campaign ‘One Life, Many Lives’ links the multi-faceted car with high profile individuals who lead multi-dimensional lives

Twishy Feb 26, 2013 8:19 PM

Maaza positions brand around romance

Maaza moves brand philosophy from ‘quirky’ to ‘love’. Leo Burnett has conceptualised new campaign ‘Har mausam love, har mausam aam’

Twishy Jan 29, 2013 8:03 PM

“CCD ad is a fantastic brand connect with coffee drinking”

The ad is built on the insight that ‘standing up’ often doesn’t really yield results, but a lot can happen when you ‘sit down’

Twishy Dec 10, 2012 7:40 PM

“Vodafone ad has hit the bull’s eye”

The commercial’s insight of tailor-made services is brilliant and the execution is charming, say creative honchos

Twishy Nov 5, 2012 8:05 PM