sapient-nitro
Pan Bahar kicks up a storm on surrogate advertising

A week ago, both the actor as well as the creative got trolled heavily on social media with people pointing out the health risk concerns involved with the product

Sarmistha Neogy Oct 18, 2016 8:08 AM

Attention towards finesse & craftsmanship in Sapient Nitro India, is like never before: Donald Chesnut

In an exclusive chat, Chesnut reveals how Sapient Nitro is positioning itself in the Indian market, its focus areas here and more...

Priyanka Mehra Jul 4, 2016 9:30 AM

Frooti, Tropicana, Maaza and Paper Boat who wins the Mango wars

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy May 19, 2016 8:49 AM

Agencies go social to tap fresh talent

From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides

Sarmistha Neogy May 13, 2016 8:33 AM

Ariel's ‘Share the Load’ campaign is about equal ownership of chores

The new campaign conceptualised by BBDO India questions the stereotype of household chores being a feminine responsibility alone and urges men to participate equally.

Sarmistha Neogy Feb 29, 2016 8:42 AM

Birla Sun Life Insurance's new TVC takes forward the 'Khud Ko Kar Buland' philosophy

The 75 second television commercial tracks the journey of an employee and his boss while dealing with mishaps and everyday uncertainties. The brand aims to create relevance of the

Sarmistha Neogy Feb 25, 2016 8:03 AM

India is a very important market for British Airways, second largest outside UK and US: Moran Birger

British Airways has unveiled its latest ad campaign which is based on a real life incident of its cabin crew member who forges a special bond with one of the customers during her maiden trip to India

Sarmistha Neogy Feb 3, 2016 8:28 AM

Only Vimal launches #CutFromADifferentCloth campaign as an ode to people who dare to think differently

The digital leg of the campaign, conceptualised by Bang in the Middle, tells the story of a schizophrenic father and his son who quits his high-profile job to fulfil his dad’s wish

Sarmistha Neogy Dec 3, 2015 8:09 AM

NGO Breakthrough, Ogilvy launch ‘Popcorn’ spot to curb eve-teasing

The video titled ‘Popcorn’ has been conceptualised by Ogilvy & Mather. A second film will be out soon

Sarmistha Neogy Nov 27, 2015 8:20 AM

Raymond launches ‘The Complete Man’ campaign with an anti-digital theme

Conceptualised by Famous Innovations, the ad attempts to connect with the young audience while staying true to the brand ethos

Sarmistha Neogy Oct 16, 2015 8:10 AM

Restricting condom ads to ‘adult viewing slot’ is like putting India in dark ages in era of global progressiveness

Following a ‘flood of complaints’, MIB has requested to pull off condom ads during the day and air them only from 11pm to 5am. This has garnered collective industry criticism

Sarmistha Neogy Oct 6, 2015 8:44 AM

 Ariel, Surf Excel, Nirma lead the way in changing the face of detergent category communication

From iconic brand Nirma to Surf Excel’s ‘Daag Acche Hain’ to Ariel’s ‘Share the Load’ campaign that won Glass Lion at Cannes, the communication in detergent category has evolved to portray gender equality and women empowerment. Creative Heads say it is a reflection of society

Sarmistha Neogy Jul 20, 2015 8:26 AM

1 Year of Modi Govt: Govt gets its hands dirty with 'Swachh Bharat Abhiyan'

PM’s Clean India Mission has managed to create considerable awareness among citizens with high-decibel multi-media campaigns, but to make it a real success is a tall order, says advertising and marketing fraternity

Sarmistha Neogy May 19, 2015 8:51 AM

Who wins Mango Wars?  Frooti, Maaza or Slice?

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review

Sarmistha Neogy Apr 21, 2015 8:40 AM

Goafest 2015: Webchutney wins only Gold in Digital Abbys

SapientNitro and Madison Media both got 1 Silver and 1 Bronze each. Webmaffia received 2 Silvers

exchange4media Staff Apr 13, 2015 10:41 PM

Vodafone or Airtel: Which ad does a better job of striking the emotional chord?

Vodafone’s ‘Farewell’ and Airtel’s ‘Ice Cream Truck’ campaigns try in a similar vein to tug at the viewer’s heartstrings. We explore the different nuances and effectiveness of the two campaigns

Sarmistha Neogy Mar 30, 2015 8:38 AM

A creative detour: Vodafone launches 'Speed is Good' campaign for its 3G network

While brands are making cricket-themed ads, Vodafone has taken a different road. Conceptualised by O&M, 'Farewell' and 'Haircut' demonstrate how Vodafone 3G connection

Sarmistha Neogy Mar 25, 2015 8:37 AM

Flashback 2014: 2014 saw consolidation in the digital marketing agency space

In conversation with exchange4media, Pradeep Chopra, CEO, Digital Vidya, a digital marketing training company talks about the emerging trends that he saw in 2014 the challenges faced by the industry and list the digital campaigns that stood out

Deepa Balasubramanian Dec 31, 2014 9:26 AM

Sexist or progressive? New Airtel ad creates serious buzz for the brand

While brand Airtel may be benefitting from the intense deserved or undeserved buzz and debate around its new smartphone network commercial 'Boss,' creative leaders stress

Priyanka Mehra Aug 5, 2014 9:29 AM

Is social marketing enough to crack the digital space?

To leverage digital to its optimum, marketers need to target the right niche by playing on the strengths of owned and earned media, in addition to its social strategy

Saloni Surti Jul 3, 2013 9:30 AM