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Indian Bank assigns creative duties to Euro RSCG Chennai, media to MPG Chennai

01-June-2006
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Indian Bank assigns creative duties to Euro RSCG Chennai, media to MPG Chennai

Euro RSCG Chennai and MPG Chennai have bagged the creative and media duties, respectively, of Indian Bank. Industry sources peg the account size in the region of Rs 15 crore.

Indian Bank was established on August 15, 1907, as part of the Swadeshi movement. It has a staff of over 22,000 and 1,403 branches spread all over India.

Reacting to the account win, a senior Euro RSCG official said, “We are really happy to win the business. We will help position Indian Bank as a premium bank. Indian Bank has been lying low for a long time, but with the bank set to celebrate its 100th anniversary on August 15, 2006, it has stepped up activities around this milestone. These involve a 360-degree campaign including print, TVC, outdoors and Internet, among others.”

MPG’s Chief Strategy Officer and Head of South, Ruby Bana, said, “We are quite excited to win this business. We will be handling the entire planning for their celebration of 100 years. We will be doing work in print, outdoors, direct marketing, Internet and below-the-line activities.”

She added, “We were selected as they liked our strategic and creative presentation.”

The pitch for the business was held in Chennai. According to ad industry sources, several agencies were in the fray, which included O&M, FCB-Ulka, Mudra and Imageads, besides Euro RSCG.

When contacted, Indian Bank officials declined to divulge any details.

Indian bank recently opened a branch on Taramani Link Road in Chennai, which is its 1,403rd branch.

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