rare-beauty

Collab with Selena Gomez marked a shift in perception: Creator Ankush Bahuguna

Ankush Bahuguna with Selena Gomez?blur=25

Ankush Bahuguna’s brand journey began with smaller but significant steps, from PR packages to paid partnerships, marking his shift from comedy creator to a recognised voice in beauty

Shalinee Mishra Mar 18, 2026 9:05 AM

Rare Beauty taps Indian influencer Ankush Bahuguna for global fragrance launch

Rare Beauty, influencer Ankush Bahuguna?blur=25

The brand, founded by singer and actor Selena Gomez, appears to be courting Indian audiences through local influencers

Shalinee Mishra Aug 6, 2025 3:25 PM