publicis-groupe-response

Where it began: What WPP CEO Cindy Rose said about pitchless agency wins

WPP CEO Cindy Rose Discusses Pitchless Wins Amid Industry Changes?blur=25

During WPP’s Q3 earnings call, Rose questioned the due diligence behind agency appointments made without traditional pitches and explained why WPP stayed out of Coca-Cola’s NA media review

e4m Staff 2 hours ago