propensity-modelling-in-marketing

AI adoption in Indian marketing rises, but full-scale integration remains a challenge: EY

AI Integration in Indian Marketing: Opportunities and Challenges Ahead?blur=25

While 84-88% of marketers using AI report medium to high business impact, most brands continue to rely on standalone tools, with nearly half yet to adopt AI-powered propensity modelling

e4m Staff 2 hours ago