From Mocha Mousse's warmth to Cloud Dancer's calm, the shift to near-neutrals is rewriting the rules of brand recall

Aryendra Khan Dec 13, 2025 9:20 AM

Indian marketers question cultural blind spots after Pantone names ‘Cloud Dancer’ Colour of the Year 2026

Soumya Gawri Dec 10, 2025 9:19 AM

Made for brands aiming to foster emotional connection with consumers, Mocha Mousse has been featured in products and campaigns of innovative brands

Soumya Gawri Dec 25, 2024 9:48 AM

As brands paint themselves in Pantone's Colour of the Year 'Peach Fuzz', branding experts weigh in on whether this move is as effective as it seems 

Chehneet Kaur Dec 26, 2023 8:38 AM