millennials

The campaign #IndiaReadyAction urges Gen Z & millennials in India to share up to 60 sec videos of their vision of real India to break any stereotypes that may exist about the country

exchange4media Staff 09-May-2019

Country Director, Twitter India says India plays a significant role in their growing revenue, the focus on the region has become more pronounced than ever before

Ruhail Amin 28-May-2018

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Madhuwanti Saha 18-April-2018

From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend

Shubhranshu Singh 01-March-2018

Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial data, or gather the courage to dive deep into real data and insights, to understand Millennials as individuals and reach them with personalized experiences

Ganga Ganapathi 06-February-2018

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spending power

Stackey Hawes 28-August-2017

Today, millennials are the most sought-after demographic for marketers, yet few brands have mastered the art of digital marketing for this audience feels Mukherjee

exchange4media Staff 29-May-2017

The India Chapter of MSLGroup's study, titled 'The Future of Business Citizenship', reveals the emergence of a new 'Social Contract' as millennials in India look beyond Government for collaborative, action-oriented solutions

exchange4media Staff 18-September-2014

Hewlett-Packard has launched HP Slate6 VoiceTab & HP Slate7 VoiceTab, plus four new mobile devices for the new generation, especially engineered for the way they multitask & stay connected

Twishy 14-February-2014

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts

Twishy 19-December-2013

Robin Hafitz & Allison O'Keefe Wright of Open Mind Strategy highlight the undercurrents that fuel Millennial trends, which marketers need to focus on

Robin Hafitz and Allison O’Keefe Wright 09-December-2013

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