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Since millennials account for 70% of the total household income in India, it is worth the effort to understand them as the main consumer force

exchange4media Staff Jul 31, 2019 1:02 PM

Panel

A panel comprising industry honchos from across sectors discusses how to target the digital savvy consumers

exchange4media Staff Jul 20, 2019 9:00 AM

samsung

The campaign #IndiaReadyAction urges Gen Z & millennials in India to share up to 60 sec videos of their vision of real India to break any stereotypes that may exist about the country

exchange4media Staff May 9, 2019 4:52 PM

Country Director, Twitter India says India plays a significant role in their growing revenue, the focus on the region has become more pronounced than ever before

Ruhail Amin May 28, 2018 8:59 AM

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Madhuwanti Saha Apr 18, 2018 8:55 AM

From a business standpoint, recognising a trend presupposes an intent that comes to fruition faster, stronger and better thanks to the trend

Shubhranshu Singh Mar 1, 2018 8:57 AM

ganga-epsilon

Millennials might be the best understood generation ever. It's up to marketers to decide whether they continue to hope for success using superficial data, or gather the courage to dive deep into real data and insights, to understand Millennials as individuals and reach them with personalized experiences

Ganga Ganapathi Feb 6, 2018 8:53 AM

With millennials being the most talked about target group, it is important marketers don’t lose sight of current generations that have tremendous spending power

Stackey Hawes Aug 28, 2017 8:18 AM

Guest Column: Getting your digital marketing campaign right for tech savvy, individualistic  millennials: Barin Mukherjee, DigitalF5

Today, millennials are the most sought-after demographic for marketers, yet few brands have mastered the art of digital marketing for this audience feels Mukherjee

exchange4media Staff May 29, 2017 8:50 AM

Millennials look to 'Business' to solve world's greatest problems: Study

The India Chapter of MSLGroup's study, titled 'The Future of Business Citizenship', reveals the emergence of a new 'Social Contract' as millennials in India look beyond Government for collaborative, action-oriented solutions

exchange4media Staff Sep 18, 2014 12:08 PM

Hewlett-Packard aggressively woos millennials with new devices

Hewlett-Packard has launched HP Slate6 VoiceTab & HP Slate7 VoiceTab, plus four new mobile devices for the new generation, especially engineered for the way they multitask & stay connected

Twishy Feb 14, 2014 9:28 AM

The youth is as dynamic as data, say experts

Youth mktg remains the primary focus & also a challenge for brands in a multi-screen era. Innovation, interaction, content & risk-taking can be crucial for brands to engage the youth, say experts

Twishy Dec 19, 2013 7:45 AM

Millennials: A marketer's worst nightmare?

Robin Hafitz & Allison O'Keefe Wright of Open Mind Strategy highlight the undercurrents that fuel Millennial trends, which marketers need to focus on

Robin Hafitz and Allison O’Keefe Wright Dec 9, 2013 9:30 AM

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